As so often noted, the deluge of business information that streams to us (or at us) everyday has never been greater or more daunting to manage. It will be, though. As technology advances and the means by which we invite and accept information grows, so too will the ferocity of the content deluge.
From websites to magazines to mobile apps to social media, the content streams are multiple and it seems multiplying. This is all well and good if you have a strategy in place to filter through all the content to find that which you really like, and want, and need. But even with such a strategy in place, there’s still going to be something missing. Something all our technology and all our devices can’t replace.
This comes to mind while reflecting on a phenomenal four days last week in San Antonio at the Council of Supply Chain Management Professional’s Annual Global Conference. The preeminent association for supply chain thought leadership did it again. It provided nearly 3,000 attendees an unparalleled bounty of some of the best content available.
One comment, though, from a bright young supply chain professional, made me wonder how many folks today “get it,” and I don’t mean get content, I mean really “get it.” This young professional noted that the event was good, but they were still looking for information (content) that the conference and show afforded that they couldn't get with a quick search on the Internet.
Wondering how many others in San Antonio, and all those others who didn’t attend this year’s AGC, shared this young person’s view, I realized that in today’s hyper-connected world, many folks don’t “get it.” It’s not because they aren’t smart. It’s not because they don’t want to succeed. And it is certainly not because they don’t want it. They just don’t “get it.”
They don’t get it because they have lost sight of the value of looking someone in the eye rather than at their LinkedIn profile. They don’t get it because even when at the ultimate gathering of supply chain executives, thought leaders, and subject matter experts, they spend the majority of their waking hours nose down, eyes fixed on their phones, tablets, and other devices. They don’t “get it,” and they are missing something important. In fact, they may be missing what in the modern business day might be the single greatest value a gathering like CSCMP’s annual conference and show brings: live, real-time, actual human-to-human interaction.
Another suggested a YouTube video that makes the point particularly well. It’s called “Look Up,” and it is possibly the single best piece of advance anyone will offer you this year. Watch it here and let me know if you agree: "Look Up."
- Mitch Mac Donald,
Group Editorial Director