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Don’t be Fooled: Finding True Data Integration

By Shannon Vaillancourt | 04/05/2018 | 9:13 AM

The difference between systems integration and a solution that integrates data is the most misunderstood concept in the market today. Companies sometimes think that systems integration is the same as data integration. However, simply integrating your TMS with another provider’s track & trace system does not provide visibility to the shipments. Also, having your TMS integrated with another provider’s freight invoice doesn’t provide you with financial visibility. While the track & trace integration typically allows the freight invoice integration to trigger a payment to a carrier, in this systems integration scenario the only action that has been performed is matching. The track & trace record and the freight invoice were matched to a shipment.

Data Integration Offers More Value than Systems Integration

Data integration merges all these records together and goes a step further by transforming it into actionable data. The actionable data allows the user to see only what they want to see and makes the data useful by showing only what’s relevant to them. Data integration is also less rigid than systems integration and doesn’t rely on one transaction to successfully occur before moving onto the next transaction. Instead, data integration pulls all the data sets together into one view, standardizing and normalizing the results so the user will see the whole picture.  Therefore, data integration is much more valuable than systems integration.

Data Integration vs. Data Aggregation

Similar to the confusion that exists around Data Integration vs. System Integration, a data integrator and a data aggregator are very different entities. There are many data aggregators in the market today that talk about the hundreds, or even thousands of connections that they have. Data integrators, on the other hand, are focused on the datasets or different types of data that are being integrated together. Every company I’ve ever met already qualifies as a data aggregator because they’ve been getting supply chain data from all their providers for years. Integrated data is a different story.

Data is only valuable if it provides three things:
1) Information,
2) Insight, and ultimately
3) Intelligence.

Integrated data delivers on these three elements by combining the datasets and transforming them into actionable data. The transforming process is what normalizes and cleanses the data to ensure the picture you are viewing is complete and accurate. Integrated data also allows you to make better decisions by warning you about the unintended consequences of your actions before you do something.

Data Aggregation Alone Produces Inaccurate Insights

Imagine a scenario where a shipper runs an analysis on their shipment history. The analysis shows the shipper a large savings opportunity. The shipper makes the recommended change only to save nothing. What happened?

After months of hard work and analysis, they realize that the dataset they used was missing a key element such as order type or customer. After they manually integrate the complete information, they see that all the projected savings was coming from a particular order type, or a customer where they couldn’t make the required change. In other words, the lack of true data integration in their analysis model gave them insights that were not accurate.

Selecting a Solution that Offers True Data Integration.

Here are three specific questions you should ask (and answers to look for) when assessing a logistics management solution that promise true data integration.

  1. What master data does the system require? A data integrator will have an answer; an aggregator will need little to none.
  2. Will you help us fix any data issues? A data integrator will simply say yes; a data aggregator may say no, or assure you that there are no data issues.
  3. Ask a carrier, “What it’s like to work with this provider?” A true data integrator will solve long standing problems the shipper and carrier have had, helping the carrier be successful and earning their respect.

Integrated data is all about pulling multiple sources of data together and transforming it into relevant information. For logistics, this means integrating the order, shipment, track & trace, and freight invoice data together and standardizing and cleansing to provide actionable intelligence, so you the shipper can turn your freight into a strategic asset.

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The opinions expressed herein are those solely of the participants, and do not necessarily represent the views of Agile Business Media, LLC., its properties or its employees.

About Shannon Vaillancourt

Shannon Vaillancourt

Shannon Vaillancourt is president and founder of RateLinx. Launched in 2002, his data services and consulting firm provides a customized, end-to-end supply chain solution from order to payment. RateLinx's software suite integrates data from multiple streams in real time to create a data foundation that allows companies to have a complete and true picture of what is happening in their supply chains. Applying advanced analytics with the proprietary Logistics in 3D process, RateLinx helps businesses in a wide range of industries access intelligence from their integrated data. With increased visibility, they are solving even the most challenging supply chain problems while reducing overall costs.



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