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It's not all about you. Why content curation matters.

By Kate Lee | 04/29/2014 | 4:09 AM

Content will help you grow your business; by creating and distributing valuable and relevant content in a strategic and consistent manner you can drive profitable customer action.  But, it’s not all about you.  It’s not all about the content you and/or your business creates.  Here’s why content curation is an essential component of a successful content strategy.

The internet is a fire hose stream of content.  Being able to navigate the deluge of content and identify the content that is valuable to your customers and to your business is essential. The process of identifying and sharing this content is content curation.

By consistently being able to identify, make sense of, and share content that is important and relevant to your customers and to your industry you will establish your business as a thought-leader and a trusted resource.

A 2014 survey found that 76 percent of respondents reported that content curation positively impacted their business goals in 2013.  Ninety percent of respondents predicted that content curation would have a positive impact on their business goals in the upcoming year.

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The opinions expressed herein are those solely of the participants, and do not necessarily represent the views of Agile Business Media, LLC., its properties or its employees.

About Kate Lee

Kate Lee

Kate Lee is the senior director of research and strategy for Fronetics Strategic Advisors, a Newburyport, Mass.-based consultancy that works with clients in industries including logistics and supply chain. She has over 20 years of domestic and international experience as a writer, researcher, and strategist.


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