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4 ways to succeed with content curation

By Kate Lee | 05/06/2014 | 5:18 AM

Curating content is an essential component of your content strategy and to demand generation.  Content curation can help you grow your business by establishing your business as a thought-leader within the industry and as a trusted resource.

Here are four factors to doing content curation successfully:


Know your audience

Identify your audience.  In many cases your target audience is your company’s buyer persona.

Take the time to know your audience.  For example, take the time to understand what type of information and/or resources they are likely to be looking for, learn what platform(s) they are most likely to use (e.g. Twitter, LinkedIn, Facebook), learn their interests, and learn their passions.


Be relevant

Curate content that is relevant to your audience.  The content you curate should provide your audience with value and knowledge.  


Quality, quality, quality

Content can be stuff.  Content can be clutter.  If you want the content your business curates to stand out, you make sure the content you curate is quality – every time.  Quality is a differentiator.


Be consistent

Share content on a regular and consistent basis.  This will not only increase your visibility, but it will also establish you as a trusted resource – as the go-to resource for information and for knowledge. 

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The opinions expressed herein are those solely of the participants, and do not necessarily represent the views of Agile Business Media, LLC., its properties or its employees.

About Kate Lee

Kate Lee

Kate Lee is the senior director of research and strategy for Fronetics Strategic Advisors, a Newburyport, Mass.-based consultancy that works with clients in industries including logistics and supply chain. She has over 20 years of domestic and international experience as a writer, researcher, and strategist.


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