Want to be a great content marketer? Think like a manufacturer.
Gartner’s Jake Sorofman wrote a great piece about building a content supply chain. His advice for understanding what it takes to use content as a tool to grow your business: think like a manufacturer.
Why? Sorofman connects the dots:
Manufacturing is actually an instructive example for what it takes to scale and sustain a content marketing program. Why? Because content marketing requires a replenishing pipeline of engaging content—a content supply chain—that helps feed the beast every day.
The following table further illustrates the parallel between manufacturing and content marketing.
Adapted from: Sorofman’s article on building a content supply chain.
How can you successfully feed the beast?
Strategy. As in manufacturing, strategy is essential when it comes to content. Without a strategy in place your content efforts will fall flat and will not help you grow your business. Here are 12 steps to a content strategy that will drive profitable customer action and help you grow your business.