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Proving social media ROI

By Kate Lee | 10/21/2014 | 2:56 AM

“What is the ROI?”  Before forging ahead with something new, this is the question that is often asked.  When it comes to measuring the ROI of traditional marketing efforts there is a simple formula:

Return on Investment (%) = (Net profit / Marketing Costs) × 100

Measuring and proving social media ROI is not that simple – there is no one simple formula. 

In a recent survey of individuals within the logistics and supply chain industries, 81 percent of respondents stated that information on proving social media ROI would be helpful to their company.

Here’s a great infographic Pamorama recently shared that illustrates how 10 companies successfully used social media marketing initiatives, measured their effectiveness, and proved their ROI.

10-examples-social-media-roi

Proving social media ROI can seem impossible, but it is not if you put the right framework in place.  

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About Elizabeth Hines

Elizabeth Hines

Elizabeth is a content strategist with 12+ years of experience in content development, branding, marketing, and communications. As the creative/editorial director at Fronetics, she oversees all efforts related to content and creative assets, including strategy design and brand development.

She has written extensively about supply chain and logistics, and has developed content strategies across a number of verticals, including the B2B space. Prior to joining Fronetics, Elizabeth worked at Boston University, Prospectiv, and Cengage Learning.



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