Proving social media ROI
“What is the ROI?” Before forging ahead with something new, this is the question that is often asked. When it comes to measuring the ROI of traditional marketing efforts there is a simple formula:
Return on Investment (%) = (Net profit / Marketing Costs) × 100
Measuring and proving social media ROI is not that simple – there is no one simple formula.
In a recent survey of individuals within the logistics and supply chain industries, 81 percent of respondents stated that information on proving social media ROI would be helpful to their company.
Here’s a great infographic Pamorama recently shared that illustrates how 10 companies successfully used social media marketing initiatives, measured their effectiveness, and proved their ROI.
Proving social media ROI can seem impossible, but it is not if you put the right framework in place.