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Proving social media ROI

By Kate Lee | 10/21/2014 | 2:56 AM

“What is the ROI?”  Before forging ahead with something new, this is the question that is often asked.  When it comes to measuring the ROI of traditional marketing efforts there is a simple formula:

Return on Investment (%) = (Net profit / Marketing Costs) × 100

Measuring and proving social media ROI is not that simple – there is no one simple formula. 

In a recent survey of individuals within the logistics and supply chain industries, 81 percent of respondents stated that information on proving social media ROI would be helpful to their company.

Here’s a great infographic Pamorama recently shared that illustrates how 10 companies successfully used social media marketing initiatives, measured their effectiveness, and proved their ROI.

10-examples-social-media-roi

Proving social media ROI can seem impossible, but it is not if you put the right framework in place.  

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About Kate Lee

Kate Lee

Kate Lee is the senior director of research and strategy for Fronetics Strategic Advisors, a Newburyport, Mass.-based consultancy that works with clients in industries including logistics and supply chain. She has over 20 years of domestic and international experience as a writer, researcher, and strategist.



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