<$MTBlogName$

« Procurement professionals need to become social media gurus | Main | Conversion rates matter. Here's how one 3PL got to 14% conversion rate. »

Let's face it. No one wants to be thought of as a product

By Kate Lee | 11/10/2014 | 11:56 PM

Ello

I just got invited to “the coolest party on the Internet” and I am psyched.

On August 7th Ello launched in beta.  The last week in September invite-only social network was receiving more than 50,000 invite requests per hour.  Ello is hot.

Ello is hot because of the company’s manifesto:

“Your social network is owned by advertisers.

Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.

We believe there is a better way. We believe in audacity. We believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership.

We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life.

You are not a product.”

Let’s face it.  No one wants to be thought of as a product.

People are clamoring to be invited to Ello, and investors want to invest. 

Companies would do well to take note of Ello’s popularity and remember that your objective is not to productize your customers, but rather to determine what you can to bring value to your customers.

StumbleUpon Toolbar StumbleUpon

Comments

By submitting your comments, you agree to our Terms of Service.

The opinions expressed herein are those solely of the participants, and do not necessarily represent the views of Agile Business Media, LLC., its properties or its employees.

About Kate Lee

Kate Lee

Kate Lee is the senior director of research and strategy for Fronetics Strategic Advisors, a Newburyport, Mass.-based consultancy that works with clients in industries including logistics and supply chain. She has over 20 years of domestic and international experience as a writer, researcher, and strategist.



Categories

Popular Tags

Recent Comments

Subscribe to DC Velocity

Subscribe to DC Velocity Start your FREE subscription to DC Velocity!

Subscribe to DC Velocity
Renew
Go digital
International