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How to get your blog noticed

By Kate Lee | 02/17/2015 | 12:55 AM

The business case for blogging

Blogging is big business.  In a 2013 publication of Marketing Benchmarks, HubSpot reported companies that blog once or twice per month generate 70 percent more leads than those who don’t blog at all. Further, companies nearly double their sales leads by increasing blogging frequency from 3-5 times per month to 6-8 times per month.

For your blog to drive profitable customer action you need to get your blog noticed.  Quality content that creates value for your prospects and customers is essential to getting your blog noticed.  Also essential – optimization.

Here are 7 steps you can follow to optimize blog content so that your blog gets noticed:

Step 1: Identify your keywords

Step 2: Optimize your title

Step 3: Optimize your meta description

Step 4: Optimize your heading

Step 5: Optimize the body of the post

Step 6: Optimize images

Step 7: Optimize the URL

If you haven’t optimized your blog posts in the past, the good news is that you can go back and optimize them.

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About Kate Lee

Kate Lee

Kate Lee is the senior director of research and strategy for Fronetics Strategic Advisors, a Newburyport, Mass.-based consultancy that works with clients in industries including logistics and supply chain. She has over 20 years of domestic and international experience as a writer, researcher, and strategist.


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