How to get your blog noticed
Blogging is big business. In a 2013 publication of Marketing Benchmarks, HubSpot reported companies that blog once or twice per month generate 70 percent more leads than those who don’t blog at all. Further, companies nearly double their sales leads by increasing blogging frequency from 3-5 times per month to 6-8 times per month.
For your blog to drive profitable customer action you need to get your blog noticed. Quality content that creates value for your prospects and customers is essential to getting your blog noticed. Also essential – optimization.
Here are 7 steps you can follow to optimize blog content so that your blog gets noticed:
Step 1: Identify your keywords
Step 2: Optimize your title
Step 3: Optimize your meta description
Step 4: Optimize your heading
Step 5: Optimize the body of the post
Step 6: Optimize images
Step 7: Optimize the URL
If you haven’t optimized your blog posts in the past, the good news is that you can go back and optimize them.