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Why you need to blog more

By Kate Lee | 03/02/2015 | 10:53 PM

BlogWhen it comes to blogging frequency matters.

Research conducted by HubSpot found that companies with 51-100 pages on their website generate 48 percent more traffic than those with 1-50 pages.  By blogging regularly your company could reach that 51 page threshold in less than one year.

HubSpot also found that companies who publish at least 15 blog posts per month get 5 times more traffic than those companies who don’t blog at all.  Think this stat doesn’t just apply to big business.  HubSpot found that small businesses with between 1 and 10 employees are the ones see the largest gains by posting more often.

Another reason to increase your blogging frequency: companies who increase their blogging frequency from 3-5 times per month to 6-8 times per month nearly double their sales leads.

Try increasing your company’s blogging frequency for one month.  For example, if you are blogging once a week, increase your frequency to twice per week.  Currently at three times per week?  Up it to four times per week.  Track your KPIs and at the end of the month look at your data to determine whether increasing the blogging frequency is right for your business.

No matter how often you publish blog content make sure that your content retains these three elements:

  • Consistent
  • Quality
  • Valuable
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The opinions expressed herein are those solely of the participants, and do not necessarily represent the views of Agile Business Media, LLC., its properties or its employees.

About Kate Lee

Kate Lee

Kate Lee is the senior director of research and strategy for Fronetics Strategic Advisors, a Newburyport, Mass.-based consultancy that works with clients in industries including logistics and supply chain. She has over 20 years of domestic and international experience as a writer, researcher, and strategist.


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