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How do companies in the logistics and supply chain industries use content and social media?

By Kate Lee | 11/09/2016 | 9:20 AM


In 2014 Fronetics conducted industry-wide surveys to learn how logistics and supply chain companies were using content and social media as part of their marketing programs.  The reports, Content Use in the Logistics and Supply Chain Industries and Social Media Use in the Logistics and Supply Chain Industries, have informed companies on use, motivations, preferences, benefits, and challenges.

In an effort to learn how companies are using social media and content today, Fronetics has just launched two new surveys.  Fronetics invites individuals working in the logistics and supply chain industries to weigh in and share what their companies doing.

Each survey takes about 3 minutes to complete. Results will be reported in aggregate, using no personal or company information from respondents.

Take the social media survey 

Take the content survey 

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The opinions expressed herein are those solely of the participants, and do not necessarily represent the views of Agile Business Media, LLC., its properties or its employees.

About Kate Lee

Kate Lee

Kate Lee is the senior director of research and strategy for Fronetics Strategic Advisors, a Newburyport, Mass.-based consultancy that works with clients in industries including logistics and supply chain. She has over 20 years of domestic and international experience as a writer, researcher, and strategist.


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