A merger of material handlers
Two companies made news in the material handling sector this month when Inmar, the Winston-Salem, N.C.-based firm that operates supply chain, promotions, and healthcare platforms for retailers and manufacturers, announced it had acquired Scanner Applications.
Inmar’s core business is supplying technology to help its clients operate intelligent commerce networks, connecting offline and online transactions in real time for retailers, manufacturers, and their trading partners. More specifically, the Inmar Supply Chain Network combines the unique transaction processing of returns with real-time analytics to enable supply chain improvement and facilitate reverse logistics.
Scanner Applications, of Cincinnati, supplies turnkey solutions for trade promotion management and tracking services. Combine that with Inmar’s offerings—such as digital and paper coupon and rebate processing and settlement, digital coupon distribution, promotion analytics, and shopper behavior research—and the new partners think they have something special.
The two companies plan to join forces to create a broad suite of consumer and trade promotion solutions for retailers and consumer packaged goods manufacturers, as shoppers increasingly demand both flexibility and personalization from retailers.
As part of Inmar, the Scanner Apps team will continue to operate from its Cincinnati location, enabling Inmar to extend its presence in that area of the U.S. For more information, check out www.inmar.com.