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Is Social Media an Effective Channel for Material Handling?

By Evan Lamolinara | 04/09/2019 | 8:04 AM | Categories: Current Affairs

If you're searching for new channels on which to sell your material handling company's products or services, you might be wondering if social media is worth pursuing. Facebook, Twitter and other social media platforms have become increasingly popular in recent years. Most, however, are targeted at consumer use, not business use. This doesn't necessarily mean that social media is an ineffective sales channel for industrial plant automation companies, however.

LinkedIn is the Preferred ChSocial mediaannel for Material Handling Companies

According to a report by LinkedIn, 94% of material handling companies use LinkedIn to share content with their target audience. Based on these numbers, LinkedIn is the most popular channel for industrial content marketing. Of course, LinkedIn differs from other social media networks by focusing on businesses and professionals. As a result, it's particularly effective for material handling marketing and sales activities.

B2B Companies Have a Half-Dozen Social Media Profiles on Average

A separate report found that the average B2B company has a half-dozen social media profiles on average. In addition to LinkedIn, many B2B companies have a digital presence on Facebook, Twitter, Instagram, and YouTube. Each profile signals a new opportunity for a B2B company to connect with its audience, thereby driving leads and sales.

Over Half of All B2B Buyers Use Social Media to Research Products and Services

Statistics show that over half of all B2B buyers use social media to research products or services before making a purchase. Whether they are looking to buy a product or service (or both), B2B buyers often scour social media networks for information.

49% of All B2B Buyers Look at LinkedIn Profiles to Research Vendors

When speaking about LinkedIn, 49% of all material handling buyers use the social media platform to research vendors. They'll specifically check out companies' profiles on LinkedIn, using this information to determine if a company is right for their business's needs. If you haven’t completed a company profile page with product and services pages on your company’s forklift, controllers, or engineering services, get it done…now.

76% of B2B Companies Use Facebook for Content Marketing

According to the Content Marketing Institute (CMI), 76% of B2B companies use Facebook to promote and share content with their target audience. With Facebook reaching over a billion users each month, it can be a powerful platform on which to reach B2B buyers.

77% of B2B Companies Use Twitter for Content Marketing

The CMI also reported that 77% of B2B companies use Twitter to promote and share content with their target audience. This is a great way to get a quick message out using keywords (material handling, overhead conveyor, AGV) to draw attention to your products and services. This way when someone…including the press…is searching for information, you have a better chance of being in their results.

All of these platforms take time to do. Sometimes you just need help in filling the pipeline fast. Project Reports, by SalesLeads, are identified projects uncovered by our researchers. Through SalesLeads, you’ll know what the project is about, who to contact as well as their direct phone and email address.

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The opinions expressed herein are those solely of the participants, and do not necessarily represent the views of Agile Business Media, LLC., its properties or its employees.

About Evan Lamolinara

Evan Lamolinara

Evan Lamolinara is president of SalesLeads, Inc., a company that has been around for over 60 years, generating high quality sales leads dedicated to the sales & marketing professionals in the industrial marketplace. Mr. Lamolinara, an entrepreneur and competitor, purchased the legacy company in 2014. Since then, he's redeveloped its core software delivery platform and grew the company over 400%. Evan graduated from Mount Union College with B.A. Business Management and honed his competitive skills as a 3-year letterman on the College football team.



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