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Why You Should Target Mobile Devices When Selling Material Handling Products or Services

By Evan Lamolinara | 04/09/2019 | 7:49 AM | Categories: Current Affairs

ChartDoes your material handing sales strategy focus strictly on desktop and laptop computers? Even though many target audiences such as plant managers and facility managers are primarily checking their email via desktop, we’ll begin to see that change over the next few years. As a result, it's important to target mobile devices in your material handling sales strategy. Otherwise, you won't be able to reach as many prospects with your sales messages, resulting in fewer sales. Below are a few key reasons to target mobile devices when selling B2B products or services.

Nearly Half of the B2B Buyers Research Products Using a Mobile Device

According to Google, nearly half (49%) of all B2B buyers research products using a mobile device while at work. Of course, this shouldn't come as a surprise since smartphones and tablets are easier and more convenient to use than traditional computers. If a plant automation buyer wants to learn about one of your robotic, forklift or conveyor company's products or services, he or she can quickly search for it online using a mobile device.

Mobile Devices Account For 40% of All B2B Sales Revenue

It's estimated that mobile devices account for roughly 40% of all B2B sales revenue. Whether your B2B company sells a product, a service or both, targeting mobile devices will drive more revenue for your company.

84% of Millennial B2B Buyers Say Mobile Devices Are Critical to Their Job

As new generations enter the material handling marketplace, they will be using mobile devices to do their jobs. Another report found that 84% of millennial B2B buyers say mobile devices are critical to their job. They don't just use mobile devices for browsing social media; they use it for researching products and services before buying them.

Over Half of All Searches Are Performed on a Mobile Device

Statistics show that over half of all internet searches -- Google, Bing, Yahoo, etc. -- are performed on a mobile device. By 2020, this number is expected to grow to 70%, meaning that seven in 10 of all internet searches will involve a smartphone, tablet or other mobile devices. If your material handling company doesn't target mobile devices, it won't be able to reach these up and coming users.

80% of B2B Buyers Use Mobile Devices at Work

According to Smart Insights, approximately 80% of B2B buyers use mobile devices at work. Again, many B2B buyers use a smartphone or tablet to research products or services before buying them.

Where’s the Material Handling Market Headed?

According to Global Market Insights, the material handling equipment market will be worth over $190 billion by 2024. With the fast growing pace of automation how will your sales and marketing adjust to uncover those sales opportunities? With the fast pace of the material handling industry, SalesLeads utilizes researchers to uncover the who, when, and how much of opportunities, called Project Reports.

These Project Reports allow you to find out what the project is all about and begin the sales process immediately by calling or emailing the contacts responsible for the project. Try out the service by opening a complimentary account.

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About Evan Lamolinara

Evan Lamolinara

Evan Lamolinara is president of SalesLeads, Inc., a company that has been around for over 60 years, generating high quality sales leads dedicated to the sales & marketing professionals in the industrial marketplace. Mr. Lamolinara, an entrepreneur and competitor, purchased the legacy company in 2014. Since then, he's redeveloped its core software delivery platform and grew the company over 400%. Evan graduated from Mount Union College with B.A. Business Management and honed his competitive skills as a 3-year letterman on the College football team.



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