Industrial Manufacturing News and Planned Industrial Project Reports - December 2019 Recap

Research by SalesLeads’ experienced industrial market research team, shows 144 new planned Industrial Manufacturing industry projects tracked during the month of December.

The following are selected highlights on new Industrial Manufacturing industry construction news.

 

Industrial Manufacturing - By Project Type

            Manufacturing/Production Facilities - 128 New Projects

            Distribution and Industrial Warehouse - 64 New Projects

           

Industrial Manufacturing - By Project Scope/Activity

            New Construction - 44 New Projects

            Expansion - 45 New Projects

            Renovations/Equipment Upgrades - 57 New Projects

            Plant Closings - 12 New Projects

 

Industrial Manufacturing - By Project Location(Top 10 States)

            Ohio - 13

            Texas - 11

            Minnesota - 10

            North Carolina - 10

            New York - 9

            South Carolina - 8

            Michigan - 7

            Wisconsin - 5

            Pennsylvania - 5

            Georgia - 5

 

Largest Planned Project

During the month of December, our research team identified 6 new Industrial Manufacturing facility construction projects with an estimated value of $100 million or more.

The largest project is owned by General Motors, who is planning to invest $2 billion for the construction of a battery manufacturing facility in LORDSTOWN, OH. Construction is expected to start in Summer 2020.

 

Top 10 Tracked Industrial Manufacturing Projects

MICHIGAN:

Automotive mfr. is planning to invest $700 million for an expansion and equipment upgrades of their manufacturing facility in DEARBORN, MI. They are also planning to invest $700 million for an expansion and equipment upgrades of their plant in WAYNE, MI.

 

GEORGIA:

Specialty paper products mfr. is planning to invest $400 million for an expansion and equipment upgrades of their manufacturing facility in MACON, GA. Completion is slated for 2021.

 

ALABAMA:

Cement mfr. is planning to invest $250 million for the renovation and equipment upgrades on their processing facility in RAGLAND, AL. They have recently received approval for the project. Renovations are expected to start in early 2020, with completion slated for 2022.

 

OHIO:

Aerospace components mfr. is planning to invest $128 million for the construction of a manufacturing and office complex at Mason R and D Park East in MASON, OH. They are currently seeking approval for the project.

 

TEXAS:

Automotive components mfr. is planning to invest $110 million for the construction of a 205,000 sf office and manufacturing facility on Kohlenberg Road in NEW BRAUNFELS, TX. They have recently received approval for the project.

 

ARKANSAS:

Wood products mfr. is planning to invest $90 million for the renovation and equipment upgrades of a manufacturing facility in CONWAY, AR. Completion is slated for Summer 2021.

 

CALIFORNIA:

Startup biotechnology company is planning to invest $35 million for the construction of a 179,000 sf processing facility in JURUPA VALLEY, CA. They are currently seeking approval for the project.

 

NORTH CAROLINA:

Pharmaceutical company is planning to invest $57 million for an expansion of their processing facility in WILSON, NC. They have recently received approval for the project.

 

ONTARIO:

Modular building mfr. has recently agreed to lease a 300,000 sf manufacturing facility on South Service Rd. in STONEY CREEK, ON. They have recently started renovations to the facility.

 

TENNESSEE:

Heavy electrical equipment mfr. is planning to invest $87 million for the renovation and equipment upgrades on a recently acquired manufacturing facility in MEMPHIS, TN. They have recently received approval for the project.

 

Since 1959, SalesLeads, based out of Jacksonville, FL has been providing Industrial Project Reports on companies that are planning significant capital investments in their industrial facilities throughout North America. Our professional research team identifies new construction, expansion, relocation, major renovation, equipment upgrades, and plant closing project opportunities so that our clients can focus sales and marketing resources on the target accounts that have an impending need for their products, services, and indirect materials.

Each month, our team provides hundreds of industrial reports within a variety of industries, including:

• Industrial Manufacturing
• Plastics
• Food and Beverage
• Metals
• Power Generation
• Pulp Paper and Wood
• Oil and Gas
• Mining and Aggregates
• Chemical
• Research and Development
• Distribution and Supply Chain
• Pipelines
• Pharmaceutical
• Industrial Buildings
• Waste Water Treatment
• Data Centers

Why Leads Are Important for Supply Chain & Logistics Companies

Regardless of what your supply chain and logistics company sells -- products, services or a combination thereof -- the number and quality of leads you generate will influence its level of success. Supply chain and logistics companies that invest more time and resources into lead generation will obviously outperform their counterparts that invest less time and fewer resources into lead generation. Let’s review why consistently generating quality sales leads keeps the business moving forward.

 

Keeps Sales Reps Selling

Leads will keep your supply chain and logistics company's sales reps busy working the sales funnel. According to InsideSales, B2B sales reps spend roughly 40% of their working hours searching for a buyer to call. This is an unproductive use of their time. At the end of the article, we’ll discuss one way to keep sales reps calling sales leads that already have an identified project. As a sales manager, owner or president of the company, it’s important to oversee these quality sales leads and to maximize each one to its fullest.

 

It Takes 8 Attempts to Reach Buyers on the Phone

Not all sales leads will translate into sales. Research shows that it takes an average of eight attempts to reach a B2B buyer on the phone. And once a sales rep has a buyer on the phone, he or she must convince them to set an appointment or continue the conversation to further convince them to purchase your product and/or service. With a large volume of high-quality leads, B2B sales reps can call more buyers and, ultimately, generate more sales.

 

Increases ROI

According to a survey conducted by MarketingSherpa, the top sales lead generation priority among B2B companies is increasing measurable ROI. Without sales leads, supply chain and logistics sales reps will struggle to generate sales. They'll have to consume more time and resources searching for buyers to contact, resulting in a lower ROI.

 

Identify Decision Makers

SalesLeads can help you can identify the decision makers in a target business. If you generated a sales lead from your website with a call-in or a webform, the contact person may not include all of their information, or may be submitting the form on behalf of another contact within the company. How can you find the contact names at the right level? The Target Account Search feature in the Target Account Intelligence database allows you to search for a particular company name, and drill down with the provided contacts to uncover the decision maker(s) you’re searching for.

 

Create Custom and Personalized Content

With sales leads, you can create custom and personalized content that resonates with your supply chain or logistics company's audience of buyers. If you know a buyer's information, you can research him or her to create personalized content. After creating the personalized content, you can send it to the buyer. Buyers are more likely to respond allowing you to move it further down the sales funnel.

 

Source for High Quality Sales Leads

Remember I mentioned a way to keep sales reps calling sales leads that have an identified project? Here we go. SalesLeads’ researchers continuously follow the material handling industry. Our job is to keep tabs on these companies in order to know who’s expanding, relocating, renovating or purchasing new modernized equipment. As soon as we know, we let you know. These identified projects come in a form of a Project Report giving you critical information so you can make an intelligent phone call. Take a look for yourself. That’s the best way to understand the quality of the sales lead.

Sales & Marketing Tactics to Implement in 2020

Now that 2020 is here, use this opportunity to plan or tweak your supply chain or logistics company's sales strategy, if you haven’t done so already. Sales tactics that worked in the past may no longer work in 2020. With each new year comes new sales tactics that fuel supply chain or logistics companies' growth. By using these sales tactics in your B2B company's operations, you'll attract more new customers and generate more sales leads, thereby setting the stage for a successful new year.

 

Personalized Sales Messages

While material handling companies have been using personalized sales messages for years, this tactic has become increasingly popular over time. According to a 2018 study, nearly three in four B2B companies said buyers expect personalized messages. Creating personalized sales messages takes time, but it can pay off in the form of increased sales as well as increased customer satisfaction.

 

Omnichannel Selling

What is omnichannel selling exactly? The term "omnichannel selling" refers to a multi-pronged sales tactic in which a B2B company uses a plethora of channels to communicate with prospective buyers. With omnichannel selling, you won't use a single channel to communicate with prospective buyers; you'll use multiple channels. Rather than relying on email to communicate with a prospective buyer, for example, you may use a combination of email, social media, online chat and phone.

This is a highly effective way to continuously work with sales leads, especially from SalesLeads. When you get notified by SalesLeads that one of our high quality sales leads is ready for viewing, the first thing you can do after you read about the sales lead, is to give them a call. Because we supply the contact name and direct phone number, it’s exactly what you need to make the first contact.

Next, send an email either reiterating what you discussed, or that you left a message. Then connect with the contact on LinkedIn. Now you have a way to send a personalized online message. Finally, get something in their hands by sending a personalized message with the brochure through the mail. Now you’ve touched all their senses in every way possible giving them information the way they want to receive it.

 

Big Data

You can't ignore the value of Big Data in your supply chain or logistics company's sales strategy. Research shows roughly 2.5 quintillion bytes of data are created each day. Rather than turning a blind eye to this data, you should use it to optimize your material handling company's sales strategy. By tapping into the power of Big Data, you can gain insight into the habits of your company's target audience, allowing you to create a more effective sales strategy.

 

Online Content

If you aren't publishing content online, you are missing out on one of the easiest ways to attract new buyers. Many material handling buyers begin their journey with an online search. A buyer may search for a type of product or service, for example, at which point he or she may stumble upon your company's website. By publishing content online, you can attract these buyers and convert them into customers.

 

Marketing and Sales Alignment

Finally, you should consider aligning your supply chain or logistics company's marketing and sales departments in 2020. According to ZoomInfo, B2B companies that embrace marketing and sales alignment grow nearly 24% more quickly than their counterparts with segmented marketing and sales departments.

Hope we gave you a few new ideas to plan for in 2020. Happy Selling!