Archives for December 2014

Make your customers happy. Use social media.

By Kate Lee | 12/16/2014 | 2:11 AM

Customers are everything.  This truism; however, is often forgotten.

Jennifer Yim wrote a great piece about how to delight your customers.  Yim’s article is, in essence, business 101.  However, it is the basics that are often lost and forgotten in the everyday mayhem of business. 

Here are Yim’s suggestions on how to get back to basics and delight customers:  

1. Make it easy for your customer to do business with you.

2. Empower your employees to respond to customer queries and requests.

3. Invest in training.

4. Delight customers to increase revenue.

5. Listen to and learn from your customers.

If you haven’t started using social media to attract and engage customers, you need to start.  Social media is a great tool to communicate with your customers.  Social media enables you to provide answers to your customer’s queries and requests in a timely manner.  It also allows to you learn your customer’s pain points and learn about ideas your customers have; social media can help you delight your customers and turn your company into an innovation engine.

A recent survey of individuals in the logistics and supply chain industries found that companies who use social media realize: increased customer retention and increased engagement with customers.

Get back to basics and make your customers happy.

Where do you go for information and inspiration?

By Kate Lee | 12/08/2014 | 9:47 PM

Customers, potential customers, industry peers, and competitors use websites, blogs, and social media as a source of information.  Having a strong presence on the web and social media, as well as having a blog that has quality content published on a consistent basis is critical to success.

I try to start my work day with “The Daily Habit.”  There are specific websites, blogs, and social media sites/accounts that I visit to look for both information and inspiration.  Additionally, there are specific industry websites, blogs, and social media accounts that are my go-to throughout the day.  They are my go-to because of the specific content (quality and scope).  It is always exciting is when I discover a new source of information or inspiration.

The best of the logistics and supply chain industry

Do you incorporate “The Daily Habit” into your day?  What are your favorites?  Fronetics Strategic Advisors is conducting a survey to learn what industry blogs, LinkedIn pages, Twitter accounts, and Facebook accounts are perceived as “the best” in the industry.  Take a moment and share your favorites.  Take the survey.

When it comes to blog content, frequency matters

By Kate Lee | 12/01/2014 | 11:54 PM

A recent survey of individuals within the logistics and supply chain industries found that the majority of companies (55%) have blogs.  The most common number of posts published per week: one. 

Fifty percent of respondents reported that their company publishes blog content once per week.  Seventeen percent of respondents reported that their company publishes blog content three times per week, and eight percent reported that their company publishes blog content twice per week.  Seventeen percent of respondents reported that blog content is published sporadically.

Chart: Frequency of blog content, logistics and supply chain industry

  Fronetics Strategic Advisors

Companies that blog between six and eight times per month obtain twice as many leads as companies who blog between three and five times per month.  The reason being that blog content generates traffic – attracting the right people (customers) to your website.

3PL logistics company Cerasis began blogging in 2012.  By publishing content to the company blog at least three times per week Cerasis generated 715 leads (and acquired 98 new customers) in a 25 month period.  Blogging produces results.

Time and money are two reasons given for not publishing more content and for not publishing content on a regular schedule.  Given the ROI of blog content, not allocating resources for an active (and quality) company blog is a mistake.  Overwhelmed?  Forty-four percent of B2B marketers outsource content creation.  When it comes to content creation you don’t need to go it alone – outsourcing may be the answer.

The opinions expressed herein are those solely of the participants, and do not necessarily represent the views of Agile Business Media, LLC., its properties or its employees.

About Elizabeth Hines

Elizabeth Hines

Elizabeth is a content strategist with 12+ years of experience in content development, branding, marketing, and communications. As the creative/editorial director at Fronetics, she oversees all efforts related to content and creative assets, including strategy design and brand development.

She has written extensively about supply chain and logistics, and has developed content strategies across a number of verticals, including the B2B space. Prior to joining Fronetics, Elizabeth worked at Boston University, Prospectiv, and Cengage Learning.


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