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Make your customers happy. Use social media.

By Kate Lee | 12/16/2014 | 2:11 AM

Customers are everything.  This truism; however, is often forgotten.

Jennifer Yim wrote a great piece about how to delight your customers.  Yim’s article is, in essence, business 101.  However, it is the basics that are often lost and forgotten in the everyday mayhem of business. 

Here are Yim’s suggestions on how to get back to basics and delight customers:  

1. Make it easy for your customer to do business with you.

2. Empower your employees to respond to customer queries and requests.

3. Invest in training.

4. Delight customers to increase revenue.

5. Listen to and learn from your customers.

If you haven’t started using social media to attract and engage customers, you need to start.  Social media is a great tool to communicate with your customers.  Social media enables you to provide answers to your customer’s queries and requests in a timely manner.  It also allows to you learn your customer’s pain points and learn about ideas your customers have; social media can help you delight your customers and turn your company into an innovation engine.

A recent survey of individuals in the logistics and supply chain industries found that companies who use social media realize: increased customer retention and increased engagement with customers.

Get back to basics and make your customers happy.



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The opinions expressed herein are those solely of the participants, and do not necessarily represent the views of Agile Business Media, LLC., its properties or its employees.

About Elizabeth Hines

Elizabeth Hines

Elizabeth is a content strategist with 12+ years of experience in content development, branding, marketing, and communications. As the creative/editorial director at Fronetics, she oversees all efforts related to content and creative assets, including strategy design and brand development.

She has written extensively about supply chain and logistics, and has developed content strategies across a number of verticals, including the B2B space. Prior to joining Fronetics, Elizabeth worked at Boston University, Prospectiv, and Cengage Learning.


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