Make your customers happy. Use social media.

Customers are everything.  This truism; however, is often forgotten.

Jennifer Yim wrote a great piece about how to delight your customers.  Yim’s article is, in essence, business 101.  However, it is the basics that are often lost and forgotten in the everyday mayhem of business. 

Here are Yim’s suggestions on how to get back to basics and delight customers:  

1. Make it easy for your customer to do business with you.

2. Empower your employees to respond to customer queries and requests.

3. Invest in training.

4. Delight customers to increase revenue.

5. Listen to and learn from your customers.

If you haven’t started using social media to attract and engage customers, you need to start.  Social media is a great tool to communicate with your customers.  Social media enables you to provide answers to your customer’s queries and requests in a timely manner.  It also allows to you learn your customer’s pain points and learn about ideas your customers have; social media can help you delight your customers and turn your company into an innovation engine.

A recent survey of individuals in the logistics and supply chain industries found that companies who use social media realize: increased customer retention and increased engagement with customers.

Get back to basics and make your customers happy.