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How to get your blog noticed

By Kate Lee | 02/17/2015 | 12:55 AM

The business case for blogging

Blogging is big business.  In a 2013 publication of Marketing Benchmarks, HubSpot reported companies that blog once or twice per month generate 70 percent more leads than those who don’t blog at all. Further, companies nearly double their sales leads by increasing blogging frequency from 3-5 times per month to 6-8 times per month.

For your blog to drive profitable customer action you need to get your blog noticed.  Quality content that creates value for your prospects and customers is essential to getting your blog noticed.  Also essential – optimization.

Here are 7 steps you can follow to optimize blog content so that your blog gets noticed:

Step 1: Identify your keywords

Step 2: Optimize your title

Step 3: Optimize your meta description

Step 4: Optimize your heading

Step 5: Optimize the body of the post

Step 6: Optimize images

Step 7: Optimize the URL

If you haven’t optimized your blog posts in the past, the good news is that you can go back and optimize them.



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About Elizabeth Hines

Elizabeth Hines

Elizabeth is a content strategist with 12+ years of experience in content development, branding, marketing, and communications. As the creative/editorial director at Fronetics, she oversees all efforts related to content and creative assets, including strategy design and brand development.

She has written extensively about supply chain and logistics, and has developed content strategies across a number of verticals, including the B2B space. Prior to joining Fronetics, Elizabeth worked at Boston University, Prospectiv, and Cengage Learning.


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