Archives for February 2015

How to get your blog noticed

By Kate Lee | 02/17/2015 | 12:55 AM

The business case for blogging

Blogging is big business.  In a 2013 publication of Marketing Benchmarks, HubSpot reported companies that blog once or twice per month generate 70 percent more leads than those who don’t blog at all. Further, companies nearly double their sales leads by increasing blogging frequency from 3-5 times per month to 6-8 times per month.

For your blog to drive profitable customer action you need to get your blog noticed.  Quality content that creates value for your prospects and customers is essential to getting your blog noticed.  Also essential – optimization.

Here are 7 steps you can follow to optimize blog content so that your blog gets noticed:

Step 1: Identify your keywords

Step 2: Optimize your title

Step 3: Optimize your meta description

Step 4: Optimize your heading

Step 5: Optimize the body of the post

Step 6: Optimize images

Step 7: Optimize the URL

If you haven’t optimized your blog posts in the past, the good news is that you can go back and optimize them.

Content tools that will help you move from strategy to execution

By Kate Lee | 02/02/2015 | 10:11 PM

Content.  Strategy and execution.

71% of marketers increased their content marketing budget in 2014.  The reason being is that businesses have realized that creating and distributing valuable and relevant content in a strategic and consistent manner can drive profitable customer action.

The reality is that if your company is going to be effective at using content to drive profitable customer action, your company needs to have a strategy in place. A 2014 study of B2B marketers found that strategy makes a difference.

  • 60% of companies who have a documented content strategy in place considered their efforts to be effective.
  • Only 11% of companies with no documented content strategy in place considered their efforts to be effective. 

Strategy; however, is nothing without execution.  Curata has put together an incredibly comprehensive list of content marketing tools and technologies that can help you execute your strategy.  The Ultimate Content Marketing Tools List has been updated as of January 29, 2015 and includes over 50 new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions. 

Content and the logistics and supply chain industries

While there is some great research and information out there on the use of content and content marketing.  What is lacking; however, is data specific to the logistics and supply chain industries. 

This data is needed so that companies like yours can learn what works and what doesn’t with respect to content use and content marketing. 

Fronetics Strategic Advisors is conducting a survey with the objective of learning more about the use of content and content marketing – and making the results available so they can be used.                                

The survey should take less than five minutes to complete.  All data will be reported in aggregate.  The report will contain no individual or identifying information.

The results of the survey will be published in March 2015.  It is anticipated that the survey will not only provide an overview of content and content use, but will also inform companies within the logistics and supply chain industries about best practices.

Take the survey.

The opinions expressed herein are those solely of the participants, and do not necessarily represent the views of Agile Business Media, LLC., its properties or its employees.


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