Stuck? Here’s how to consistently come up with killer blog posts ideas

 

There is good content and then there is bad blog content. Good content attracts and engages prospects and customers thereby driving profitable customer action.  Bad content, on the other hand, can send prospects and customers running.

Companies within the logistics and supply chain industries often tell us that coming up with blog content ideas, especially good content ideas, is a challenge.  It shouldn’t be.  Here are 6 tactics you can employ to ensure you will consistently generate killer blog post ideas.

Get social

Frequent social media and look at what is being shared and discussed by: those within your industry; target customers; and current customers.  How can you add value to the discussions taking place?  Are there questions you can provide answers to?  Can you offer insight into hot topics or comment on trends?  Can you address/clarify misinformation?

Comments matter

Comments are a treasure trove of ideas.  Look to the comments section of blogs (yours and others’) and identify areas of opportunity.  Are there questions that can be answered?  Topics/ideas that are raised that you can expand upon?

Talk to your customers

Conversations should be occurring between you and your customers.  You should be asking, for example, what their challenges are and what you can do better.  These discussions should provide fodder for killer content ideas.

Listen to your customers

When your customers talk, listen.  Are there questions that are asked frequently?  Are their pain points that are common across your customer base?   Address these in your blog posts.

Repurpose content

Turn a popular blog post into an infographic or a case study, or vice versa.  Take the high value content you have and identify ways to repackage it to increase engagement.

Be relevant

What is happening right now within the industry that your customers and prospects should know about?  Write about this.

Why you need to blog more

When it comes to blogging frequency matters.

Research conducted by HubSpot found that companies with 51-100 pages on their website generate 48 percent more traffic than those with 1-50 pages.  By blogging regularly your company could reach that 51 page threshold in less than one year.

HubSpot also found that companies who publish at least 15 blog posts per month get 5 times more traffic than those companies who don’t blog at all.  Think this stat doesn’t just apply to big business.  HubSpot found that small businesses with between 1 and 10 employees are the ones see the largest gains by posting more often.

Another reason to increase your blogging frequency: companies who increase their blogging frequency from 3-5 times per month to 6-8 times per month nearly double their sales leads.

Try increasing your company’s blogging frequency for one month.  For example, if you are blogging once a week, increase your frequency to twice per week.  Currently at three times per week?  Up it to four times per week.  Track your KPIs and at the end of the month look at your data to determine whether increasing the blogging frequency is right for your business.

No matter how often you publish blog content make sure that your content retains these three elements:

• Consistent
• Quality
• Valuable