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Stuck? Here’s how to consistently come up with killer blog posts ideas

By Kate Lee | 03/23/2015 | 10:54 PM


There is good content and then there is bad blog content. Good content attracts and engages prospects and customers thereby driving profitable customer action.  Bad content, on the other hand, can send prospects and customers running.

Companies within the logistics and supply chain industries often tell us that coming up with blog content ideas, especially good content ideas, is a challenge.  It shouldn’t be.  Here are 6 tactics you can employ to ensure you will consistently generate killer blog post ideas.

Get social

Frequent social media and look at what is being shared and discussed by: those within your industry; target customers; and current customers.  How can you add value to the discussions taking place?  Are there questions you can provide answers to?  Can you offer insight into hot topics or comment on trends?  Can you address/clarify misinformation?

Comments matter

Comments are a treasure trove of ideas.  Look to the comments section of blogs (yours and others’) and identify areas of opportunity.  Are there questions that can be answered?  Topics/ideas that are raised that you can expand upon?

Talk to your customers

Conversations should be occurring between you and your customers.  You should be asking, for example, what their challenges are and what you can do better.  These discussions should provide fodder for killer content ideas.

Listen to your customers

When your customers talk, listen.  Are there questions that are asked frequently?  Are their pain points that are common across your customer base?   Address these in your blog posts.

Repurpose content

Turn a popular blog post into an infographic or a case study, or vice versa.  Take the high value content you have and identify ways to repackage it to increase engagement.

Be relevant

What is happening right now within the industry that your customers and prospects should know about?  Write about this.



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The opinions expressed herein are those solely of the participants, and do not necessarily represent the views of Agile Business Media, LLC., its properties or its employees.

About Elizabeth Hines

Elizabeth Hines

Elizabeth is a content strategist with 12+ years of experience in content development, branding, marketing, and communications. As the creative/editorial director at Fronetics, she oversees all efforts related to content and creative assets, including strategy design and brand development.

She has written extensively about supply chain and logistics, and has developed content strategies across a number of verticals, including the B2B space. Prior to joining Fronetics, Elizabeth worked at Boston University, Prospectiv, and Cengage Learning.


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