Is Everybody Happy?
Few of us actually remember Ted Lewis' signature line, but the question has even more relevance today than when the pride of Circleville, Ohio sported a top hat and a clarinet while soft-shoeing his way across America's vaudeville stages to the gentle strains of Me and My Shadow. Oregon State University's associate professor Zhaohui Wu has recently published a research paper in The Journal of Business Research that suggests: 1) supply managers should be wearing several hats in the course of their work; and, 2) the ability to do so ought to make supply chain partners happy.
The opposite turns out to be true, according to the study. When the supply manager successfully executes roles as a buyer's negotiator, a buyer/supplier facilitator, a supplier's advocate, and an educator for internal customers, he or she is seen as a many-faced phoney. The outcome? No-to-low trust, doubt of good intentions, and eroding relationships.
Professor Wu indicates that the situation is even more difficult in a tough economy, and that being the middleman in a supply chain relationship is more complicated than ever. It shouldn't take Sherlock Holmes to figure those out. But, he goes on to indicate that the answer lies in more research. Catch these: "Maybe some . . . supply managers are just naturally good . . ." ". . . perhaps there are tools that can help . . ."
Even Doctor Watson knows that the answer isn't hidden in more research. The research has been done, and the results have been well-documented. There are demonstrably successful tools and techniques in how to build strong business relationships, as well as decades of existing case work that demonstrate the importance of interpersonal skills - genuine people skills - that relationship leaders and practitioners use routinely, and with powerful measurable impact on the strength of relationships and supply chain performance.
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