Yada, Yada, Yada; Yoda, Yoda, Yoda

I confess to being a little freaky about wordplay.  But, I do find it curious that the yada refrain so popular on Seinfeld a few years ago is used to obscure or conceal details.  Yoda, on the other hand, evokes the wisdom - and clarity - of the masterful trainer of Jedi knights.

What bring me to this bug-eyed, sweaty, state are the current calls for collaboration among supply chain partners.  Yada, yada, yada.  There's precious little detail and clarity about what collaboration really means or how to bring it about as a natural and everyday consequence of building business relationships within supply chains.

So, I pose these, for some magus to enlighten us.  Collaboration to what end?  To whose benefit? With what end-state consequences? How sustainable over time?  In what context of deeper working relationships?  Built on what foundation?

Yoda, Yoda, Yoda - where are you?