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Truckloads Of Goldfish

By Art van Bodegraven | 06/21/2011 | 7:42 AM

The 7-year-old grandson has developed a high-decibel affinity for the children's card game, Go Fish.  Given his mastery of the arcane Pokemon universe, this is a little like having Rafael Nadal playing Ping-Pong in the basement.  His highlights of the game, another example of being almost right, consists of responding "Gold Fish!" when the surrender of a given card is requested.  Sorry, Pepperidge Farms, the phrase has nothing to do with your very fine snacks.

As more truckload (and other) carriers confess that their constrained capacities are being reserved for those shippers who were fair in their dealings during the worst of recent economic hard times, I began to speculate about how many (formerly) tough price negotiators are having to hear their carriers tell them to "Go Fish!" when their load availability exceeds hauling capacity availability.

The grandson has also mastered the distressing ploy of telling his doting grandfather to "Gold Fish!" when he has the desired card, but wants to husband it for unknown purposes of his own.  You don't suppose that a carrier would tell a selected shipper to "Go Fish!" when he wanted to hold on to some available capacity for future use by a shipper with whom it had been much easier to do business with, do you?

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About Art van Bodegraven

Art van Bodegraven

Art van Bodegraven (1939 - 2017) was Managing Principal of the van Bodegraven Associates consultancy and Founding Principal of Discovery Executive Services, which develops and delivers supply chain educational programs. He was formerly Chair of the Supply Chain Group AG, Partner at The Progress Group LLC, Development Executive at CSCMP, Practice Leader with S4 Consulting, and a Managing Director in Coopers & Lybrand's consulting practice. Concentrating in supply chain management and logistics for over 20 years in his 50+ year business career, he has led ground-breaking strategic, operational, and educational projects for leading US and global clients. Art was principal co-author of DC Velocity's Basic Training monthly column for a decade, and was the principal co-author, with Ken Ackerman, of Fundamentals of Supply Chain Management, the definitive primer in the field. His popular blog, The Art of Art, has been a staple of DC Velocity's web site since its inception.



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