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Collaboration Nation Looks Out To A Collaboration Planet

By Art van Bodegraven | 10/07/2011 | 1:21 PM

The collaboration word got a bad rap in WWII, when local politicians and
sometimes Fascists were called "collaborators" when they helped the Nazis seize
power and occupy formerly sovereign nations. A better term would have been
"traitors" for these "collaborators" were actually cooperators with bad
intentions. You history buffs might want to look up Quisling, Vichy government,
and several other examples.

This week's CSCMP Annual Global Conference was filled with talk of
collaboration. Some cynics pooh-poohed the enthusiasm, pointing out that
collaboration during the Great Recession looked more like shippers and carriers
gouging out one another's eyes. But DSC's Ann Drake got it right, pegging
collaboration as the 21st-century mega-trend in the supply chain

Why will it be different this time? Because the real players have finally
realized that collaboration within high-trust, high-communications supply chains
is the only path to the end-to-end chain succeeding - and surpassing the

A word of caution. The word "labor" lies buried within "collaboration," and
labor means serious work. These things don't happen simply because we throw an
attractive word on the table. The "co" part of the word, though, means that we
will all be working hard to make collaboration work - and pay off.

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About Art van Bodegraven

Art van Bodegraven

Art van Bodegraven (1939 - 2017) was Managing Principal of the van Bodegraven Associates consultancy and Founding Principal of Discovery Executive Services, which develops and delivers supply chain educational programs. He was formerly Chair of the Supply Chain Group AG, Partner at The Progress Group LLC, Development Executive at CSCMP, Practice Leader with S4 Consulting, and a Managing Director in Coopers & Lybrand's consulting practice. Concentrating in supply chain management and logistics for over 20 years in his 50+ year business career, he has led ground-breaking strategic, operational, and educational projects for leading US and global clients. Art was principal co-author of DC Velocity's Basic Training monthly column for a decade, and was the principal co-author, with Ken Ackerman, of Fundamentals of Supply Chain Management, the definitive primer in the field. His popular blog, The Art of Art, has been a staple of DC Velocity's web site since its inception.


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