Take Off The Blinders, Dobbin; It's Time To Head To The Barn

At the known risk of being repetitive, I'm going to softly remind our gentle readers that over-focus on using supply chain management practices to - cheeering up the CFO, no doubt - drive costs doesn't even qualify as short-sighted, and is probably damaging for a longer time than we might imagine.

We continue to look at isolated pieces of the supply chain cost and investment equation as if they have meaning in a vacuum, when we ought to be training ourselves and our associates in the bigger - and much more satisfying - picture of how enlightened supply chain management creates high-performing business enterprises.

It is beyond time to identify new, and more challanging, performance horizons, and adjust, no, completely restructure our visions of hw to reach them. 

In short, it's time to grow up, wise up, and start making three-pointers, and stop going for the easy points in the paint, to put an NCAA spin on things.