Is Tedeschi Trucks A New Entry In The 3PL Marketplace?

Not exactly, although, anyone paying attention has taken notice of the transformation of trucking companies into logistics providers, and then to supply chain specialists over the past couple of decades.

Derek Trucks, with a history of childhood greatness and family genetics, played for several years with The Allman Brothers Band, and also collaborated with Eric Clapton, Bob Dylan, and other legends.  He is a blues rock virtuoso, and has been acknowledged as one of the greatest guitarists of all time.  Susan Tedeschi, happily, has no connection whatsoever with the Maui family of winemakers whose specialties are perfectly dreadful eponymous concoctions made from native fruits, mostly pineapple.  She is a force of nature in the genre, herself.

Each having achieved notable success independently, Derek and Susan married in 2001, and played together (musically, to be clear) considerably.  Susan gave up her own band in 2010, and the amazing power couple formed The Tedeschi Trucks Band, with hit albums coming out annually since.  Derek has announced the end of his stint with The Allman Brothers.

The point is, besides their super-cool music, that it is not enough to simply announce a new relationship and a collaboration of giants and expect that Utopia lies just around the next corner.

For those who think that collaboration and intimate relationships are the future of success in supply chain management, think, and think again.  It took these supremely gifted and committed artists nine years of deeply intimate relationships and a couple of children to get the act sufficiently together that they could form one entity.  Not only form the joint enterprise, but be ready to go to market with an integrated sound, to face the public with one voice in an extraordinarily demanding field.

It should be clear that coming out in favor of collaboration, of sharing information, of end-to-end optimization, and of wining and dining until shift change at the DC is not nearly enough to ensure the success of a joint venture in making customers happy.  It's hard work; it takes time; and it's a little like the old joke about how to get to Carnegie Hall - practice, practice, practice.