They Also Serve . . .

Military veterans in, on the way to, and returning from hazardous duty are receiving considerable, and deserved, attention. As more everyday citizens recognize the criticality of the battle against elements of radical Islamic terrorism and combat, our society is not hesitant to express thanks. And appreciation for sacrifice - and service.

It's a far cry from the disdain in which Viet Nam vets were received on the home front, the nobility of stopping the Axis powers in their Satanic tracks in both Europe and Asia, dealing along the way with home-grown national socialist mobs of latents and thugs beyond Germany and Japan, having receded into either memory or repression.

We have challenges in doing the right things for returned veterans today - employment, physical damage, PTSD, to name but a few. Some corporations have organized, internally and externally, to do good. The retailers who have initiated benefits have typically begun with discounts on a specific day or days. Active duty military have been the general focus.

Lowe's has gone several steps farther. From a discount on Veterans' day, to discounts every day, from active duty to retirees, then to anyone who served honorably in any role in any theater at any time - we all get a discount. I say, "Well-deserved, and well-done".

As an honorably discharged volunteer of an era between shooting wars, but with an exciting and rewarding role that made a difference, I'll go out of my way. One, to get the discount; two, to reward Lowe's for its loyalty to all those who have served.

Think about the application of a core principle to our professional roles. When we accomplish something of value, or a step better than before, that makes a difference for our company or our customers, the entire organization, and all the players in the game, merit recognition, reward, and recognition.

Do you suppose that such an inclusive environment might make associates go out of their ways to reciprocate loyalty?

 

Note: Application of policy varies among individual stores.