The Recycled Road To Disruption
We've been chanting the Reduce-Reuse-Recycle mantra for some 45+ years. It began as the special province of tree-hugging, and usually ineffective, environmental activists.
Slowly, and with some level of ridicule, the notion behind the nascent movement seeped into board rooms. Grudgingly, and spurred by dictates from headquarters, half-hearted programs began to appear. Surprisingly, they often worked as designed, turned out to be good business, and encouraged trying the next logical step.
Honda of America has taken the focus to another level, adding "Rethink" to the top of the list. Quietly bold, and to be expected from a culture such as Honda's, the new first step in the program, challenges us all to not accept the received wisdom, sound as it may be.
We are, instead, taught to think through sequences, priorities, what has become status quo, before embarking on enhancements, additions, and tweaks to established Reduce-Reuse-Recycle thinking.
When does rethinking cross the imaginary line from continuous improvement to disruption - turn into the breakthrough that a gap that competitors simply can't close? Or, outstrip the as-yet-unknown regulations the Federal government is certain to impose at some point.
To be determined - just don't stop thinking, in all areas of enterprise endeavor.
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