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The Recycled Road To Disruption

By Art van Bodegraven | 08/31/2016 | 1:11 PM

We've been chanting the Reduce-Reuse-Recycle mantra for some 45+ years. It began as the special province of tree-hugging, and usually ineffective, environmental activists.

Slowly, and with some level of ridicule, the notion behind the nascent movement seeped into board rooms. Grudgingly, and spurred by dictates from headquarters, half-hearted programs began to appear. Surprisingly, they often worked as designed, turned out to be good business, and encouraged trying the next logical step.

Honda of America has taken the focus to another level, adding "Rethink" to the top of the list. Quietly bold, and to be expected from a culture such as Honda's, the new first step in the program, challenges us all to not accept the received wisdom, sound as it may be.

We are, instead, taught to think through sequences, priorities, what has become status quo, before embarking on enhancements, additions, and tweaks to established Reduce-Reuse-Recycle thinking.

When does rethinking cross the imaginary line from continuous improvement to disruption - turn into the breakthrough that a gap that competitors simply can't close? Or, outstrip the as-yet-unknown regulations the Federal government is certain to impose at some point.

To be determined - just don't stop thinking, in all areas of enterprise endeavor.

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About Art van Bodegraven

Art van Bodegraven

Art van Bodegraven (1939 - 2017) was Managing Principal of the van Bodegraven Associates consultancy and Founding Principal of Discovery Executive Services, which develops and delivers supply chain educational programs. He was formerly Chair of the Supply Chain Group AG, Partner at The Progress Group LLC, Development Executive at CSCMP, Practice Leader with S4 Consulting, and a Managing Director in Coopers & Lybrand's consulting practice. Concentrating in supply chain management and logistics for over 20 years in his 50+ year business career, he has led ground-breaking strategic, operational, and educational projects for leading US and global clients. Art was principal co-author of DC Velocity's Basic Training monthly column for a decade, and was the principal co-author, with Ken Ackerman, of Fundamentals of Supply Chain Management, the definitive primer in the field. His popular blog, The Art of Art, has been a staple of DC Velocity's web site since its inception.



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