Rowing To Oblivion
OK, I could have chosen StairMaster, NordicTrak, or almost any clicheed brand of pointless fitness equipment. The real message is that the trade press spends embarrassingly amounts of time and publication real estate on relative trivia.
Do they assume that the profession is sufficiently ignorant that warnings against warehouse honeycombing are part iof the beginner's curriculum? Is it really and truly breaking news - Hello, CNN! - that accurate receiving is important to facility best practices?
These informative exposees have everything but coloring books to amuse the new DC associate. We have apparently reached a thrillingly low state in this space. This material does not even qualify as Logistics 101 education.
The ultimate challenge may become one of how seriously to take the journalists who have been overcome with a pre-K level of learning when they turn their laser insights on such topics as IoT or Amazon's next moves.
My inclination is "not very". If forklift battery life is an all-consuming passion, I'll look elsewhere for issues, trends, and end states in IoT application, or other current topics of serious import.
There is, btw, a school (definitely "old school") of though that suggests that Amazon is bringing, and has brought, nothing new or radical, or outside the lines to the supply chain management universe.
It makes the Flat Earth Society look positively advanced, doesn't it? Wait until they discover Galileo and planetary rotation.
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