Disruption Versus Evolution
Will comprehensive change never end? Probably not.
We are entering, by many measures, a new age of both buyers and sources.
First, the market is getting increasingly silver, older and more experienced - and much more comfortable in new processes and technology. The Blue-Haired Brigade that grew addicted to Facebook, after relying on email to handle routine communications, began to embrace Twitter and Snapchat - and whever else was ambling down the electronic pike.
Our suspicion that it was not safe to share personal data in order to purchase clothes or kitchenware has melted like the snow in Spring.
In Asia, Africa, and much of Europe, global buyers are patronizing global sellers. The US cannot be far behind. Of course, China and India have a long way to go in product quality, reliability and freedom from adulteration.
Meanwhile, a younger demographic is already shopping with abandon from global sources, and this is likely to grow as a market segment as that population ages and expands.
And, the devices in play are getting tinier, more complex, more powerful, and increasingly interchangeable.
The point is that the omnichannel world is going to get more complex, more robnust, more variable, and bigger.
Get ready: people-wise, technology-wise, and process-wise. Now.