The Evolving Definition of Sustainability in Freight Transportation

In October, the EPA presented its Smartway Excellence Awards to an array of transportation companies for their exceptional achievements in sustainability.

Sustainability in transportation was born of the green movement, leading to a greater awareness of the environmental impact of the transportation industry. These days, though, the term “sustainability” has evolved to mean more than just recycling programs and stewardship of natural resources.  It encompasses broader social responsibility and is only possible when companies have a sustainable business model - one that focuses on the stewardship of financial and human resources and operating using lean principles that facilitate the elimination of waste.  Engaged employees supporting the ongoing vitality of an environmentally responsible company is key to supporting the environment itself.

In practice, that means creating jobs that will endure.  It means healthy financials, and little waste. Furthermore, it means making smart investments: erring on the side of green when the cost differential is close; but when it’s not close at all, perhaps waiting for (and even encouraging) technologies to evolve.

Sustainable business models provide the foundation for the journey. If our businesses are set up to profit through sustainable business practices, then for  the foreseeable future, we can commit to taking care of our employees, our customers, and our communities, and do it all in a sustainable way that benefits all stakeholders for years to come.